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Lead Generator

47ABC-WMDT
Job Description
To make a minimum of 40-calls per day with the primary goal of securing a meeting and to pass off to an assigned Media Specialist.
To consistently prospect for new leads to call and to quickly research on line/FB to gain some knowledge about the account and possibly come up with a campaign idea.
To be organized to insure proper follow-up on past calls.
To process the skills to research on-line potential prospects and to come up with creative campaign ideas to interest the prospect and to persuade to schedule a meeting.
To become knowledgeable with station(s) information and well versed on TV terminology including quantitative research, program schedule and rates.
May also have the ability to sell specials, sponsorship opportunities, daily deals and packages over the phone.
Work closely with General Sales Manager to enhance closing percentage and to discuss possible prospects.
To become proficient in Efficio CRM activities, opportunities and related client activity.  Efficio will play a critical part in this new position.
To become proficient with AdMall to help better understand the various business categories, possible ad campaigns & coop opportunities.
To complete and consistent usage of the Doyle on Demand training program.
Contact Information