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DTSTART:20251024T160000Z
DTEND:20251024T173000Z
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SUMMARY:SCORE Webinar: Online Influencers: What You Need to Know
DESCRIPTION:From nano to mega\, influencers have become a powerful force in marketing but how do you know which one is right for your business? This dynamic webinar will break down the influencer ecosystem and help you navigate the questions you must ask before you collaborate. Learn how to identify the right influencer\, understand their levels of influence\, and ensure your campaign aligns with your brand\, goals\, and budget.\n\nYou'll also gain insight into the Federal Trade Commission (FTC) guidelines that govern influencer partnerships\, helping you avoid legal missteps while maximizing visibility.\n\nWhether you're just starting out or want to refine your influencer strategy\, this session delivers practical\, actionable guidance.\n\nIn this session\, you'll learn:\n\n\n	What makes someone an influencer and how much influence they really have\n	The different types of influencers: nano\, micro\, macro\, and mega\n	How to research\, reach out\, and track influencer performance\n	How to align influencers with your branding\, budget\, and goals\n	Legal considerations\, including FTC compliance
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="font-size:14px\;"><span style="font-family:arial\;">From nano to mega\, influencers have become a powerful force in marketing&mdash\;but how do you know which one is right for your business? This dynamic webinar will break down the influencer ecosystem and help you navigate the questions you must ask before you collaborate. Learn how to identify the right influencer\, understand their levels of influence\, and ensure your campaign aligns with your brand\, goals\, and budget.</span></span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="font-size:14px\;"><span style="font-family:arial\;">You&rsquo\;ll also gain insight into the Federal Trade Commission (FTC) guidelines that govern influencer partnerships\, helping you avoid legal missteps while maximizing visibility.</span></span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="font-family: arial\; font-size: 14px\;">Whether you&rsquo\;re just starting out or want to refine your influencer strategy\, this session delivers practical\, actionable guidance.</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="font-family: arial\; font-size: 14px\;">In this session\, you&rsquo\;ll learn:</span></p>\n\n<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style-position: initial\; list-style-image: initial\; margin: 0px\; margin-block: 24px\; color: rgb(0\, 0\, 0)\; font-family: ui-sans-serif\, system-ui\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\, &quot\;Noto Color Emoji&quot\;\; font-size: medium\;">\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="font-size:14px\;"><span style="font-family:arial\;">What makes someone an influencer&mdash\;and how much influence they really have</span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="font-size:14px\;"><span style="font-family:arial\;">The different types of influencers: nano\, micro\, macro\, and mega</span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="font-size:14px\;"><span style="font-family:arial\;">How to research\, reach out\, and track influencer performance</span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="font-size:14px\;"><span style="font-family:arial\;">How to align influencers with your branding\, budget\, and goals</span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\;"><span style="font-size:14px\;"><span style="font-family:arial\;">Legal considerations\, including FTC compliance</span></span></li>\n</ul>\n
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UID:e.2126.40740
SEQUENCE:3
DTSTAMP:20260430T112800Z
URL:https://business.bethany-fenwick.org/events/details/score-webinar-online-influencers-what-you-need-to-know-40740
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