CLEAN WATER CHANGES LIVES Local Aveda salon team undertakes fundraising for clean water in support of global $5 million goal Millville, DE- April 22, 2013 12pm.- 6pm – April is Earth Month at Aveda. In 2013 the botanical beauty brand is committed to raising $5 million for clean water and Millville's very own All About U! is stepping up to support the effort alongside thousands of other Aveda locations around the world. All About U! has set a fundraising goal of 1,400.00. Most notably, All About U! will participate in a global 24-hour cut-a-thon on Earth Day, April 22. Aveda stylists in salons worldwide – from Tokyo, to Sydney, Moscow, London, New York and Minneapolis – will volunteer their time to offer haircuts and other BEAUTY SERVICES in return for a donation to Earth Month, a simple and beautiful way for their guests to actively care for the environment. In addition to raising money for clean water, Aveda salons will jointly attempt to set a Guinness World Record for the most money raised for a charity by haircuts in a 24-hour period. Aveda professionals in more than 30 countries have collectively raised more than $26 million for in support of Earth Month since the campaign's inception in 1999. Beginning in 2007, Aveda has donated Earth Month proceeds to organizations working to combat the clean water crisis – to date more than $20 million have been directed to support hundreds of clean water projects on six continents. Funds raised by [All About U] will benefit [American Rivers] – a local charity that was launched in 1991 to help keep OUR nation's river clean and trash free. ''We believe that good business is responsible business,'' says Cathy Lynch owner of All About U! ''It is so gratifying to participate in a program like Aveda Earth Month that allows us to participate in a global initiative that directly benefits the community where we live and work.'' ''Social responsibility has been a pillar of the Aveda ethos sinc