Media is changing rapidly, and prospective and existing customers, your audience have instant access to information and reviews.  Businesses have less influence on their message.  Tom Neville, owner of The Cottage Cafe, will discuss Trip Advisor and how to aggressively manage your reputation.  Katie Goerger, Communications Manager of the Chamber, will focus on maximizing "Likes" on Facebook and Alyson Cunningham of the Delaware Wave addresses utilizing the media to keep your business in a positive light.