SCORE Webinar: Online Influencers: What You Need to Know

From nano to mega, influencers have become a powerful force in marketing—but how do you know which one is right for your business? This dynamic webinar will break down the influencer ecosystem and help you navigate the questions you must ask before you collaborate. Learn how to identify the right influencer, understand their levels of influence, and ensure your campaign aligns with your brand, goals, and budget.

You’ll also gain insight into the Federal Trade Commission (FTC) guidelines that govern influencer partnerships, helping you avoid legal missteps while maximizing visibility.

Whether you’re just starting out or want to refine your influencer strategy, this session delivers practical, actionable guidance.

In this session, you’ll learn:

• What makes someone an influencer—and how much influence they really have
• The different types of influencers: nano, micro, macro, and mega
• How to research, reach out, and track influencer performance
• How to align influencers with your branding, budget, and goals
• Legal considerations, including FTC compliance